Atlas McNeil Healthcare provides tailored solutions and personalised service to health care and home care professionals. Key customers of Atlas McNeil Healthcare include nursing homes, hospitals and medical centers.
This is one of the elements that separates AMH from its competitors, and we would like to showcase the depth of knowledge the team has with a series of interviews.
What is your career background that makes you so suited to being an Atlas McNeil healthcare specialist?
I hold a Registered Nursing degree and have experience working as a Registered Nurse in the acute care setting, as well as a Personal Care Worker in the aged care industry. In addition to my clinical experience, I have a background in healthcare sales, having worked with several organisations in the sector. My clinical knowledge has proven invaluable in understanding the needs of clients and providing tailored healthcare solutions that make a real difference.
Tell us about your role with Atlas McNeil Healthcare? What is your area of expertise?
In my role as Continence Team Leader for South Australia and the Northern Territory, I oversee a dedicated team of two Clinical Care Specialists. Together, we focus primarily on the aged care sector, with a strong emphasis on supporting our clients who use Abena products. A key part of our work involves not only maintaining relationships with existing clients but also identifying new opportunities to grow the business.
With my clinical background as a Registered Nurse and experience in both acute and aged care settings, I bring a strong clinical lens to the role. My primary focus is on delivering tailored continence care solutions that support optimal clinical outcomes for residents, while also ensuring cost-effective strategies for our clients. This combination of clinical insight and commercial understanding is at the heart of my expertise and has proven essential in building trusted partnerships within the healthcare sector.
What most do you like about your role and why?
What I enjoy most about my role is the opportunity to make a meaningful impact on the quality-of-care residents receive. Being able to contribute to favourable clinical outcomes is incredibly rewarding, especially when we can implement solutions that improve comfort, dignity, and overall well-being. I also value the problem-solving aspect of the job—working closely with clients to understand their unique challenges and developing tailored, cost-effective solutions that truly meet their needs. It’s a privilege to play a part in supporting both the clinical teams on the ground and the broader goals of aged care providers.
When you started with AMH what most surprised you?
I was most surprised by how flexible and adaptable the business is. From the beginning, it was clear that Atlas McNeil takes a highly customer-focused approach, with the ability to tailor products, services, and packages to suit the specific needs of each client. I was particularly impressed by how quickly the team can respond to change—whether it's adapting to new clinical requirements, operational needs, or budget constraints. That level of responsiveness isn’t something you find everywhere, and it really sets the company apart in the healthcare sector.
What are some of the challenges the market is facing?
One of the biggest challenges in the healthcare market right now is the rising cost of doing business. Aged care providers are under increasing financial pressure, with tighter budgets, higher operational costs, and growing demands for compliance and quality care. Balancing clinical outcomes with cost-efficiency has become more critical than ever. At the same time, workforce shortages and regulatory changes add further complexity. These challenges make it essential for suppliers like Atlas McNeil to offer flexible, value-driven solutions that help clients navigate this evolving landscape without compromising on care.
What are your main priorities for 2025?
My main priorities for 2025 are to continue delivering tailored, outcome-focused solutions for our clients, ensuring they receive the highest level of clinical support and value. I’ll be focused on maintaining strong relationships with our existing clients while also identifying new opportunities to grow the business across the aged care sector. In an environment where budgets are tight and expectations are high, it’s more important than ever to provide practical, cost-effective solutions that improve resident outcomes. Supporting the development of my team and staying ahead of market trends will also be key to ensuring we remain a trusted partner in care.
What do you expect the big industry trends to be of 2025?
One of the most significant trends in the healthcare sector, particularly in aged care, will be the rising cost of doing business. With the new Aged Care Act coming into effect, providers will face increased regulatory and operational pressures. This will challenge aged care facilities to maintain high standards of care while managing tighter budgets. As a result, there will be greater emphasis on cost-efficiency and value for money, especially around consumables like continence products. For us, this presents both a challenge and an opportunity—to support our existing clients by helping manage their cost-in-use, and to connect with new businesses that may benefit from more sustainable, outcome-focused solutions.
What’s the biggest challenge facing the customers in the industry?
The aged care sector is undergoing significant transformation, with major reforms set to take effect under the new Aged Care Act from July 1, 2025. These reforms place a stronger emphasis on resident choice, dignity, and personalised care which is shifting the focus to a more consumer-directed model. While these changes are positive and much needed, they also bring considerable financial and operational pressure for providers. Many are already working within tight budgets, and the additional compliance and resource demands only add to the strain. Helping our customers navigate these changes, while still delivering high-quality, cost-effective care — will be one of the biggest challenges they face.
What’s the biggest lesson you’ve learned over the past 12-18 months?
The biggest lesson I've learned is the importance of staying closely connected with our clients—really listening to their needs and challenges, rather than assuming we know what's best. It's about delivering solutions that are truly aligned with their goals, not just offering what we think they need. Building strong, trust-based relationships through open communication has been key to providing meaningful support and driving better outcomes for both our clients and their residents.
Is there a message you’d like to share with your customers?
We’re here for you—committed to supporting you through every challenge and change. Whether it’s managing costs, or improving clinical outcomes, our goal is to work alongside you to find the right solutions. Your success and the well-being of your residents are at the heart of everything we do.
