This article was originally published by Bunzl Australia and New Zealand.

Understanding the concept of ‘green claiming’ – making environmental or sustainability claims about products, services or operational practices – is essential for healthcare organisations, suppliers and manufacturers looking to effectively communicate their commitment to sustainability.

Environmental and sustainability claims can be a powerful tool in the healthcare sector, where hospitals, aged care facilities, medical practices and healthcare providers are increasingly seeking products and partners that align with their environmental goals. However, organisations must carefully balance promoting genuine sustainability achievements with ensuring claims are accurate, transparent and evidence-based. Not only do credible claims reflect good business practice, but they are also a legal requirement under Australian Consumer Law, which published updated guidance on environmental claims in December 2023.

For healthcare procurement teams, sustainability is becoming an increasingly important consideration alongside patient outcomes, safety, quality and cost. Many healthcare organisations have established environmental targets focused on reducing waste, lowering carbon emissions and supporting circular economy initiatives. As a result, suppliers are increasingly highlighting sustainability credentials to support purchasing decisions.

When making sustainability-related claims about healthcare products, authenticity and clarity are critical. Healthcare professionals and procurement teams rely on accurate information to assess products ranging from medical consumables and personal protective equipment (PPE) to cleaning products, packaging and facility supplies. Vague or unsubstantiated claims such as “green”, “environmentally friendly” or “sustainable” may mislead customers and risk breaching Australian Consumer Law.

Any product labelling or marketing material should clearly explain the environmental benefit being claimed and provide evidence where appropriate. For example, claims relating to recycled content, reduced packaging, renewable materials or lower carbon emissions should be specific, measurable and supported by credible data.

To support genuine environmental outcomes, a range of independent certification bodies and standards have been established to verify best practices. Certifications such as Forest Stewardship Council® (FSC®), GECA (Good Environmental Choice Australia), Energy Star and Fairtrade can provide healthcare organisations with greater confidence when evaluating sustainability claims. Procurement teams are increasingly relying on recognised certifications to support responsible purchasing decisions.

It is also important to consider the entire lifecycle of a healthcare product, from sourcing and manufacturing through to transportation, use and end-of-life disposal. Given the significant waste streams generated across healthcare settings, industry-leading products and services should seek to minimise environmental impact at every stage while maintaining the safety, quality and performance standards required for patient care.

By ensuring sustainability claims are accurate, transparent and supported by evidence, healthcare organisations and suppliers can build trust, support informed procurement decisions and contribute meaningfully to a more sustainable healthcare system.

Learn more about Atlas McNeil Healthcare's commitment to sustainability here.